Peg366's Blog

Authors Access: How to Get Your Books Bought.

Posted on: June 17, 2009

There is a podcast on the website for those who want to know more.

Michelle Howe – Turn Web Browsers into Book Buyers

 

On April 22nd, 2009 Victor R. Volkman and Tyler Tichelaar spoke with author and marketing guru Michelle Howe. A former university professor, Michelle consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Michelle clarified key points in our thinking including: 

  • How website writing is different than offline (”brochure”) writing
  • How and why websites fail to gather leads, the importance of capture
  • How to make an impact in the first four seconds, before people click away and go elsewhere
  • Creating valuable content that keeps people coming back and builds rapport
  • New technologies for managing the conversation with your customers automatically
Michelle How
Michelle Howe, MBA, owner of Internet Word Magic, is an expert in search engine optimized copywriting for websites and the author of the award winning book, Turn Browsers into Buyers: Secrets for Turning an Internet Profit. She consults with companies to assist them in effectively positioning their online marketing message to match their offline branding. Her E-Mail Productivity System training is a customized training program that covers the issues of business writing, e-mail etiquette, e-mail security and the liabilities of e-mail.
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peg366


I am an aspiring picturebook writer with some magazine credits just no picture book contract yet. I know it is coming and I am more than willing to work for it.

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Twitter.com/peg366

My Favorites:

I love the children's movies Wizard of Oz and the Neverending Story. Both movies make me feel the lesson that hope is alive and well. After seeing UP this past week, it just might have a chance at being added to this list.

I love the cool colors of blues and purples.Those colors are peaceful for me.

I love The Velveteen Rabbit. Even as an adult, I still feel the urge to cry when he becomes real. I know, silly, but a good book can make me laugh and cry as it takes me on a magical journey.

Authors and Illustrators:

Authors, Author/Illustrator, Illustrators that I know and/or Like.

Catergories:

C= Children

MG= Mid Grade

T= Teen

YA= Young Adult

A= Adult

Names:

Bonnie Adamson *

Kathi Appelt *

Tedd Arnold

Avi

Natalie Babbit

Molly Bang

Bonnie Becker

Jan and Stan Berenstain

Judy Blume

Tracey M. Cox

Linda Crotta Brennan *

Jan Brett

Janie Bynum *

Eric Carle

Pam Calvert

Nancy Carlson

Beverly Cleary

Kevin Scott Collier

Sharon Creech

Doreen Cronnin

Tomie dePaulo

Kate DiCamillo

Kathleen Duey *

Dotti Enderle

Jan Fields *

Denise Fleming

Mem Fox

Kelley Milner Hall

Amy Heist

Kevin Henkes

Ellen Jackson *

Jeff Kinney

Jackie French Koller

Ursula K. LeGuin

Leo Lionni

Lois Lowry

Mercer Mayer

Robert Munsch

Laura Numeroff

Linda Sue Parks

Dav Pilkey

Patricia Polacco

Peggy Rathmann

Bethany Roberts

David Shannon

Aaron Shepard

Donna J. Shepherd *

Cynthia Leitich Smith

Jerry Spinelli

Diane Stanley

Chris Van Allsburg

Rick Walton *

Lisa Wheeler

Mo Willems

Karma Wilson *

Audrey Woods

Jane Yolen *

Favorite Websites:

http://www.institutechildrenslit.net/

http://www.cbiclubhouse.com/

http://www.scbwi.org/

http://www.underdown.org/

http://www.verlakay.com/

http://www.cynthialeitichsmith.com

Favorite Blogs:

• ShelfTalker: A Children’s Bookseller’s Blog
• Alice’s CWIM Blog
• A Fuse #8 Production
• Cynsations
• Nathan Bransford – Literary Agent
• Editorial Anonymous
• Miss Snark’s First Victim
• Writing for children and teens

Favorite Quotes.

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