Children’s Bookshelf (ChildrensBookshelf@email.publishersweekly.com)
Posted July 23, 2010on:
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The Success and Grand Finale of The 39 Clues
Launched in September 2008 with Rick Riordan’s The Maze of Bones, The 39 Clues is a multimedia adventure series that includes books by a stellar roster of authors, collectible cards, and an online game that enables kids to play a role in the stories. There are 8.5 million copies of the novels in print and the concept has been licensed for publication in 24 languages. On August 31, Scholastic will release the final book, Into the Gauntlet by Margaret Peterson Haddix, with a 750,000-copy first printing and considerable fanfare. To build the buzz, the publisher kicks off its “Access Granted” 39-Day Countdown campaign tomorrow; we’ve got the details of that initiative, as well as a look at the series’ success to date. more…